Pat Bickley Joins Updox as Director of Product Management
Health Care IT Industry Leader Drives New Solutions and CRM Functionality for Updox
Dublin, Ohio, March 25, 2014 – Updox, the industry leader for physician connectivity and CRM solutions for independent medical practices, today announced that Pat Bickley joined the organization to lead Product Management. Bickley will steer defining new solutions for the platform that add value to the Updox Direct Network (UDN), the largest in the nation and used by more than 35 of the nation’s leading electronic health records (EHRs). The UDN serves a full spectrum of health care, including ambulatory, acute care, specialty practices, medical labs, dental practices and small and mid-sized practices, to assist with the transfer of clinical and administrative data.
While the UDN is growing at an unprecedented rate, members are demanding more solutions that leverage the Direct protocol to improve workflows, such as referrals and marketing to patients. Pat will help Updox bring these new solutions to market, as well as productizing the platform to allow third-party technology solutions to leverage the network and ensuring CRM components are incorporated in ways that are beneficial to physicians, partners and patients.
“Updox has a mission of bringing customer relationship management capabilities directly to independent physicians to improve the way they manage their relationships with patients and other physicians. Our first step was to build the nation’s largest Direct-based network. Now we are leading the CRM charge by adding applications that leverage our network and can be used in conjunction with our patient portal and physician connectivity solutions,” said Michael Morgan, chief executive officer, Updox. “Pat’s experience makes her ideal to help us bring CRM functionality to health care. Updox is changing the way health care is delivered and Pat plays a critical role in that journey.”
A respected leader in the industry, Bickley brings to Updox more than 20 years’ experience in IT systems development, product management and deployment in a variety of health care markets. As a proven professional, she is highly regarded for problem solving, creativity and customer partnerships. She is quick to recognize trends and get products to market swiftly and successfully.
Prior to Updox, Bickley held product management roles with Health Care DataWorks, McKesson/RelayHealth, HTP, CMHC Systems and HubLink.
Providing Customer Relationship Management (CRM) for independent medical practices, Updox is the industry leading Physician Connectivity Platform. More than 35 electronic health record (EHR) vendors, representing 140,000 physicians, selected Updox as their Health Information Service Provider (HISP) of choice to be a part of the Updox Direct Network (UDN). With our CRM solutions, independent medical practices can easily manage communications from one inbox, streamline physician relationships, drive collaboration with partners and engage patients – all integrated with the practice’s existing EHR. Practices benefit through improved relationships with patients and other providers, increased revenues, reduced costs, and enhanced business efficiencies.
Updox services are available directly to independent physicians or through partnerships with EHR vendors to help practices run more efficiently, increase revenues and offer patients a more satisfying experience interacting with their providers where they are treated like customers and not numbers. More than 20,000 members have joined Updox to change how medical practices collaborate and share information.
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